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Scott Strode shares his journey from addiction to thriving on The TODAY Show
Scott Strode, 51, started drinking at 11 and using cocaine by 15. Addiction consumed his early 20s, leaving him paranoid and fearing an overdose. Once he got sober, fitness—climbing, boxing, triathlons—became his refuge. Determined to use his experience to help others, in 2006 he founded The Phoenix, a sober active community that has helped over half a million people overcome addiction. His forthcoming memoir, Rise. Recover. Thrive., aims to inspire even more people on their journey to recovery. In his own words, here’s how he did it.
“I don’t really believe in the idea that you have to hit rock bottom to change,” Strode, 51, tells PEOPLE. “I think you need a moment of perspective where you're clear-headed enough to see a change that seems obtainable.”
On July 24th, The Phoenix celebrated a significant milestone with the 500,000th member joining its community. This achievement highlights the impact of The Phoenix’s mission, which began 18 years ago with the goal of providing a supportive space for addiction recovery. The milestone reflects the dedication of its staff, volunteers, and supporters, and marks a pivotal moment in redefining recovery. Despite this success, the organization acknowledges the ongoing challenge of addressing substance use issues, with nearly 48 million Americans still affected. The celebration is both a recognition of past achievements and a renewed call to action, urging continued involvement to drive forward a movement that offers hope and support to all in need.
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