1 Million Strong is a campaign we’ve launched through a partnership with Stand Together Foundation. Our goal is to reach 1 MILLION people, a global community of those who are sober in active recovery, those considering sobriety (sober curious), or sober allies. By hosting and promoting sober supportive music events; spreading the word about this movement; and partnering with artists, venues, festival organizers, and music industry leaders, we are hoping to create a culture shift that will encourage inclusivity and empower the industry to continue to grow and thrive.