For Sober October, a Reminder That Recovery Isn’t a Solo Act
Scott Strode, Colette Weintraub
If there’s anything National Recovery Month and Sober October remind us, it’s that recovery isn’t a solo gig. It’s more like being part of a massive band, playing the same tune of resilience and strength. It’s also about listening to what your audience wants.
The conversation around alcohol use and addiction is changing. A recent article pointed out a growing trend: Gen Z is drinking less. For both those in recovery as well as those who are sober-curious or choosing to abstain for whatever reason, a growing chorus of people is expressing interest in having options that encourage them to be part of the larger community rather than cutting them off from it.
Even the music industry, long known for “sex, drugs, and rock ‘n’ roll,” is beginning to embrace the sober community and support a culture inclusive of wellness. One year ago, we launched the 1 Million Strong initiative alongside Stand Together Foundation, setting up sober-supportive spaces with elevated mocktails and a welcoming community right in the heart of the festival action at major events such as the New Orleans Jazz & Heritage Festival, Stagecoach, Bourbon & Beyond, and more.
This ran counter to previous approaches to recovery at music events — ones that mirrored the stigma and separation frequently seen throughout society. People in need of help would be sent to an info booth away from the main event, away from the fun, and away from any sense of community. While these approaches were helpful in providing crisis care, we were thrilled to offer a community-based approach that emphasizes empowerment, fulfillment, and connection without stigmatizing those in recovery.
To read more, visit Variety.com.